Dynamite Idea celebrates 10th Anniversary
February 2005
Innovative fixed odds e-gaming developer Dynamite Idea is celebrating its tenth anniversary this year. Dynamite is the UK's leading fixed odds e-gaming developer, with more games on more customer sites that any other (soft games) provider.
Dynamite was amongst the first companies to develop a fixed odds e-game, in 2001. Subsequently, the company has developed over 60 e-games and currently has games live on many of the UK's main e-gaming sites including: Ladbrokes, Mecca Games, Blue Square, Skybet Vegas TV, and Fancy A Flutter TV, with many more in the pipeline.
Dynamite started 10 years ago and at that time specialised in web design. The company was initially commissioned by Rank to develop its website, and was then invited to submit a design for a new Fixed Odds game. Rank liked Dynamite's work and together they went live with 20-plus games, later that year. The internet gaming industry took off.
Dynamite were pioneers in the market and have retained their dominance by identifying and leading the latest trends. They developed Triple Hi-Lo, which became, and remains, one of the most popular e-games in the market, available on three of the UK's largest Fixed Odds gaming sites. Now, Dynamite are working on a unique range of e-games for the internet, TV, and mobile platforms.
Commenting on the secret of their success, Simon Caddy, Managing Director and founder of Dynamite Idea, said "Consumers are constantly demanding new, exciting content. They are becoming more discerning and don't want to play the same old games. Entertainment companies need to stay ahead of the market and differentiate their offerings from the competition.
We meet that challenge by using our creative design team to generate fascinating, compelling content to captivate the consumers and keep them entertained.
We have a proven track record and a reputation for creativity and vision. Experience pays dividends: we understand which concepts will attract the consumer and have the imagination and talents to put our ideas into practice".
